CASE
Birch Ejendomme invests in job satisfaction work where everyone plays a role
Job satisfaction as a strategic priority: At Birch Ejendomme they build the job satisfaction work around preparing everyone in the organisation to focus on trust and openness. The result of their work is reflected in their high answering percentage of their surveys and a strengthened culture.
Job satisfaction survey at Birch Ejendomme
Colleagues
AS BEST RESULT
Job satisfaction at a strategic level
At Birch Ejendomme, each of their 170 employees is an important part of their company. Therefore, they actively seek to improve the job satisfaction of both managers and employees.
“We want all employees to feel that their work is meaningful and that they make a positive difference. It is important to us that they come to work happy in the morning and go home happy,” says HR & Talent Acquisition Specialist, Amalie Kjer.
Birch Ejendomme has made job satisfaction and the work environment a central part of their strategy, which aims to elevate the company’s ambition to be among Denmark’s best property developers.
“It is an investment in our future, so we are able to retain skilled employees and continue to attract new candidates in the future,” she says.
Culture creation around job satisfaction surveys
Twice a year, Birch Ejendomme conducts a job satisfaction survey and supplements it with the mandatory workplace assessment (WPA) survey.
“GAIS gives us an overview of job satisfaction – both in the organization and in individual teams based on various parameters. We also use the surveys to compare with previous results to see if our efforts are making a difference. Additionally, we track and compare data across teams, functions, and locations, which adds great value to our efforts across the organization,” says Amalie Kjer about how they work with the surveys.
To create an open and trusting culture, the overall results of the job satisfaction survey are shared with the executive management, leadership, and employees. Additionally, the data insights are used in dialogues with leaders and teams within the company. Andreas, who is part of the occupational health and safety committee and appears in the video at the top of the page, emphasizes the importance of this openness and trust in promoting a healthy work environment.
The HR & Talent Acquisition Specialist’s experience is that the job satisfaction survey helps create an open and trusting culture, where important dialogues between managers and employees are initiated.
Employee involvement in every corner of the organisation
A continuous high response rate in both job satisfaction and Workplace Assessment surveys at Birch Ejendomme proves that they have succeeded in making job satisfaction work a shared responsibility. Amalie Kjer says that employees have been eager to contribute:
“From the start, we spent a lot of time on our communication efforts and worked strategically to ensure that all employees were prepared to complete the survey.”
“This involved continuous communication before, during, and after the survey, as well as using various communication channels to best reach our diverse employee base. At the same time, we have focused on involving important stakeholders in the organization, such as the work environment committee, the union representative, the management, and leaders at all levels,” she continues.
“It is clear that our employees have developed a common language around job satisfaction, which is important for ensuring continuous dialogues and actions. Therefore, we are also proud of the high response rates we have managed to maintain in our surveys,” says Amalie Kjer.
“With GAIS, we get a data-driven and useful tool to continuously work on job satisfaction and happiness at work. At the same time, we greatly benefit from the sparring with our consultant from GAIS regarding setup and analysis”
Amalie Kjer
HR & Talent Acquisition Specialist
